How much is Shopify in 2024? Pricing plans
More and more businesses choose to create an online store to sell their products or services and, as I’ve seen by collaborating with various projects, many (I would most of them) use Shopify for this because it is a platform that integrates all the necessary functions under one same pricing.
Shopify is the perfect option to have your own ecommerce if you don’t have much technical knowledge since it is easy to configure, allows simple management of products, inventory, payments, shipping, etc., includes hosting and is also secure. Great, but how much does Shopify cost?
Well, the price will depend on the plan you choose, according to the magnitude of the project and needs you have. Additionally, you should keep in mind that Shopify takes a commission per sale that varies with the plan and they also charge you a percentage if you use a third-party payment provider instead of theirs (Shopify Payments).
Despite this, it is one of the most profitable ways to have an online store today and has a great reputation, being one of the most well-known and used ecommerce platforms in the world.
How much is Shopify per month? Main plans prices
Shopify pricing can range from $29 to $399 per month, although they also have a lower plan for $5 per month called Starter and a higher Plus plan for $2,300 per month.
Their main plans are: Basic, Shopify and Advanced, with different costs if paid monthly or yearly.
Here you can see the 3 main Shopify plans comparison, their prices and differences. Also, the percentage fee that Shopify takes per sale:
| Plan | Basic | Shopify | Advanced |
| Price per month paying monthly | $39 | $105 | $399 |
| Price per month paying yearly | $29 | $79 | $299 |
| Online standard card rates* | 2,9% + 0,30¢ | 2,7% + 0,30¢ | 2,5% + 0,30¢ |
| In-person credit/debit transaction rates (different if manual) | 2,6% + 10¢ | 2,5% + 10¢ | 2,4% + 10¢ |
| Third-party transaction fees if not using Shopify Payments | 2% | 1% | 0,6% |
| Shipping discount (DHL Express, UPS, USPS) | Up to 77% | Up to 88% | Up to 88% |
| Additional staff accounts | – | 5 | 15 |
| 24/7 support | Live chat | Live chat | Enhanced live chat |
| Analytics | Standard analytics | Standard analytics | Custom reports and analytics |
| Custom apps | Standard | API PII access included | API PII access included |
| Checkout capacity | Standard | Standard | 10x |
| 3rd-party calculated shipping rates | – | – | Yes |
| Localized selling with custom markets | 3 markets included | 3 markets included | 3 included +$59/mo per added active market |
| Duties and import taxes | – | – | Yes |
*Consult for American Express and other premium cards as well as for international credit cards rates.
These prices are for USA, but you can see prices for other countries by clicking on any of the banners.
All Shopify plans and their pricing
Shopify’s monthly fees depend on the subscription plan you choose. But which plan is best for me? Let’s see all of them.
The Basic plan, which costs $29 or $39 per month, is designed for small businesses in the initial stages with a low level of billing. With few sales you will cover the cost of Shopify, but you will have to keep an eye on the commissions to upgrade the plan when it’s worth it.
The Shopify plan has a price of $79 or $105 per month and will be more suitable for you as your online store grows because you’ll have lower commissions and more features.
The Advanced plan is for more mature ecommerces, with more customers, employees and plans to expand to other countries. Its price is $299 or $399 per month.
Shopify also offers other solutions in addition to the 3 main plans:
The Starter plan costs $5 per month and is an add-on that you can use especially to sell your products through social media, but it’s not useful to create a complete and independent online store.
Retail, with a price of $79 or $89 per month, is for in-person sales. Shopify is increasingly standing out physical sales with its POS (point-of-sale) app.
There is also a Plus plan starting at $2,300 per month for very large businesses in terms of orders and billing.
It should be noted that Shopify offers you the possibility of contacting them to customize prices (Enterprise commerce).
Is Shopify worth it? What are its advantages?
Many businesses choose Shopify over other alternatives like WooCommerce because of how optimized everything is, which makes the conversion rate (from visitor to buyer) very good in comparison.
Although you have to pay its price, personally I think it is worth it, especially if you don’t want to struggle with technical issues and make everything look professional. They include unlimited web hosting and you can even buy the domain with them, use one you have or keep the one they give you by default.
They even make it easy for you to migrate/import your data (customers, products and orders) through their Store Importer app if you already have an ecommerce and want to switch to Shopify.
In my opinion, it’s the most complete and entire solution when it comes to ecommerce.
Additional costs for your Shopify store
As you make your Shopify online store more professional, you may need to pay for some of these extras:
Domain
You will purchase it if you don’t want your store to end in “.myshopify.com”. It’s usually cheap, around $15/year. You can purchase it through Shopify itself or through a domain registrar and then link it.
Premium Shopify Theme
Shopify offers free and premium or paid themes. These latest templates are usually better in many aspects and their average price is around $200.
Paid Shopify Apps
There is a wide range of them with different utilities. Depending on what you need, you will choose which to buy. Their prices vary a lot, and you can even find free apps or free trials.
Third-party payment provider
As I mentioned above, you will have to pay these fees if for whatever reason you don’t want or can’t use Shopify Payments.
Other extra costs for your Shopify store
Although Shopify is designed so that it is not necessary, at some point you may need to have a web developer or designer for aesthetic or technical reasons, especially in the event of an issue or unexpected event with your ecommerce.
In case you’re interested, I also usually use these other tools for my projects:
Semrush plans and price How much does it cost?
ActiveCampaign pricing How much do its plans cost?
How much is Elementor Pro? Pricing and licenses
