ActiveCampaign Pricing in 2023 How much do its plans cost?

ActiveCampaign is the email marketing tool that I’ve been using for years, since its price seems more than reasonable for all that it offers.

I think it’s the best tool for when you start a new project and you can’t spend much because its price depends on the number of contacts you have.

It not only allows you to send email marketing campaigns to your subscribers, but also to create different kinds of automations using visual mind maps.

This way, ActiveCampaign can save you a lot of time and money by setting a price according to the size of your project.

How to calculate your ActiveCampaign pricing? Table with all plans and options

ActiveCampaign offers 4 different plans for Email & Marketing Automation (from lowest to highest): Lite, Plus, Professional, and Enterprise.

Their prices depends on the number of contacts you have and whether you pay per year or per month.

Pricing for the Enterprise plan is custom and you can request it on their website.

Thus, ActiveCampaign pricing starts from $29 per month up to unlimited.

There are news in the prices in 2023:

500 contacts – monthly discontinued15$/month70$/month187$/month
500 contacts – yearly discontinued9$/month49$/month149$/month
1000 contacts – monthly39$/month70$/month187$/month
1000 contacts – yearly29$/month49$/month149$/month
2500 contacts – monthly61$/month125$/month187$/month
2500 contacts – yearly49$/month99$/month149$/month
5000 contacts – monthly99$/month186$/month262$/month
5000 contacts – yearly79$/month149$/month209$/month
10000 contacts – monthly174$/month287$/month424$/month
10000 contacts – yearly139$/month229$/month339$/month
25000 contacts – monthly286$/month474$/month686$/month
25000 contacts – yearly229$/month379$/month549$/month
50000 contacts or more – monthly486$/month699$/month1011$/month
50000 contacts or more – yearly389$/month559$/month809$/month

How much does ActiveCampaign cost in euros?

You may want to know the price in euros of ActiveCampaign if you are in Europe and use this currency.

Although ActiveCampaign will charge you in dollars, these are the approximate prices when making the change (cheapest options):

  • Lite Plan 27,18€

    *Price per month when paying yearly with up to 1000 contacts

  • Plus Plan 45,92€

    *Price per month when paying yearly with up to 1000 contacts

  • Professional Plan 139,63€

    *Price per month when paying yearly with up to 2500 contacts which is the minimum number of contacts in this plan

Alternatives to ActiveCampaign

Although ActiveCampaign is my favorite, here are other email marketing tools that I recommend as an alternative to ActiveCampaign:

  • Mailchimp
  • MailerLite
  • Sendinblue
  • HubSpot

My opinion on ActiveCampaign and its cost

For me, ActiveCampaign is the best email marketing tool.

It is highly recommended for people without much computer skills, since it is intuitive and visual, especially when creating automations.

I like that the price is adjusted to each type of client in such a fair and affordable way.

If you are looking for professional tools for your project, these are others that I also use and recommend:

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