ActiveCampaign Pricing in 2025 How much does it cost?
ActiveCampaign is the email marketing tool that I’ve been using for years, since its price seems more than reasonable for all that it offers.
I think it’s the best tool for when you start a new project and you can’t spend much because its price depends on the number of contacts you have.
It not only allows you to send email marketing campaigns to your subscribers, but also to create different kinds of automations using visual mind maps.
This way, ActiveCampaign can save you a lot of time and money by setting a price according to the size of your project.
How much is ActiveCampaign? All pricing plans and options
ActiveCampaign pricing ranges from $15 to $145 per month for 1,000 contacts paying annually.
ActiveCampaign offers 4 different plans for Email & Marketing Automation (from lowest to highest): Starter, Plus, Pro, and Enterprise. The old Lite Plan is discontinued so the smallest plan is Starter.
Their prices depends on the number of contacts you have and whether you pay per year or per month.
There are new prices in 2024 (annual payment) – updated June 2024:
| Plan | Starter | Plus | Pro | Enterprise |
| 1,000 contacts | $15/month | $49/month | $79/month | $145/month |
| 2,500 contacts | $39/month | $95/month | $149/month | $255/month |
| 5,000 contacts | $79/month | $145/month | $205/month | $375/month |
| 7,500 contacts | $109/month | $169/month | $289/month | $479/month |
| 10,000 contacts | $149/month | $189/month | $375/month | $589/month |
| 15,000 contacts | – | $265/month | $465/month | $689/month |
| 20,000 contacts | – | $329/month | $549/month | $785/month |
| 25,000 contacts | – | $389/month | $629/month | $879/month |
| 30,000 contacts | – | $449/month | $709/month | $949/month |
| 40,000 contacts | – | $549/month | $879/month | $1,095/month |
| 50,000 contacts | – | $609/month | $969/month | $1,169/month |
Alternatives to ActiveCampaign
Although ActiveCampaign is my favorite, here are other email marketing tools that I recommend as an alternative to ActiveCampaign:
- Mailchimp
- MailerLite
- Sendinblue
- HubSpot
My opinion on ActiveCampaign and its cost
For me, ActiveCampaign is the best email marketing tool.
It is highly recommended for people without much computer skills, since it is intuitive and visual, especially when creating automations.
I like that the price is adjusted to each type of client in such a fair and affordable way.
If you are looking for professional tools for your project, these are others that I also use and recommend:
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