Semrush pricing and plans in 2024. How much does it cost?

During my journey in the world of digital marketing and online advertising I’ve had the opportunity to try several SEO and SEM tools with different prices, among them Semrush.

While it’s true that we can find some free alternatives like Ubersuggest, these are very limited when we want to do a good job.

The main tools of this type that I’ve tried are Semrush and Ahrefs, and I used to be more of a fan of the latter but this year I changed my mind, why?

Ahrefs has started to greatly limit its plans and charge for the amount of extra reports you consume when, practically, one report is consumed for every click you make.

How much is Semrush per month? Plans and prices table

Let’s get down to it, let’s see how much Semrush costs and what rate options we can choose from.

Semrush has 3 main plans that enable more or less features and if you pay annually instead of monthly, you get a better price.

The plans are called (from lowest to highest) Pro, Guru and Business.

In the following table I summarize how much Semrush costs with its main options and prices:

Price per month paying monthly$129.95$249.95$499.95
Price per month paying annually$108.33$208.33$416.66
Keywords to track (with daily updates)50015005000
Keyword, domain and backlink analyticsYesYesYes
Historical dataNoYesYes
Content Marketing PlatformNoYesYes
Looker Studio IntegrationNoYesYes
Share of Voice metricNoNoYes
API AccessNoNoYes
Results per report100003000050000
Reports per day3000500010000
Keyword metrics updates per month25010005000
Product Listing AdsNoNoYes
Mobile rankingsYesYesYes
Targets per project110unlimited
Keyword cannibalization reportNoYesYes
Pages to crawl per month1000003000001000000
Pages to crawl per project2000020000100000
JavaScript RenderingNoYesYes
SEO Ideas Units5008002000
Pages per OTI campaign304050
Sharing with “edit” accessYesYesYes
Sharing with “read-only” accessYesYesYes
Scheduled PDF reports52050
PDF template sharingYesYesYes
Topics to researchNounlimitedunlimited
SEO content templatesNo8002000
Plagiarism checks per monthNo510
Additional users+$45/month per user+$80/month per user+$100/month per user
Semrush Local Basic plan+$20/month+$20/month+$20/month
Semrush Local Premium plan+$40/month+$40/month+$40/month
Semrush .Trends+$200/month per user+$200/month per user+$200/month per user
Semrush Social+$29.99/month+$29.99/month+$29.99/month
Agency Growth Kit Start+$69/month
Agency Growth Kit Scale+$149/month+$149/month
Agency Growth Kit Advanced+$249/month+$249/month+$249/month

These prices are for one person, but you can get discounts for teams. The bigger the team, the better the deal:

Alternatives to Semrush

These are the main SEO tools that are an alternative to Semrush:

  • Ahrefs
  • Moz
  • Google Keyword Planner
  • SE Ranking
  • SimilarWeb
  • Serpstat
  • Ubersuggest
  • KWFinder

Semrush vs Ahrefs regardless of price

They are tools with very similar functions, although the Semrush platform is more intuitive and easier to learn to use first.

Things I like about Ahrefs:

  • The tabs related to top pages
  • Tracking keyword positions
  • The backlinks information it provides

Things I like about Semrush:

  • More historical data available (since 2012) and more access to it with smaller plans
  • Shows you the information in a more visual way
  • Keyword and Backlink Gap and Traffic Analytics options to compare with the competitors
  • The small graph that appears next to each keyword where you can clearly see the trend

My opinion about Semrush and its cost

Today, I consider Semrush to be the most profitable SEO and SEM tool.

Its interface not only allows you to view the data very clearly, but also provides much more quantity and quality than most software of this type.

In short, its price is appropriate to what it offers.

Semush FAQ (Frequently Asked Questions)

Semrush is a software that measures different SEO and SEM parameters and allows you to compare yourself with your competitors. This tool is used to know the organic and paid traffic of a domain, in addition to other important aspects such as positioned keywords or backlinks that point to the site. The information that Semrush gives can be interpreted to improve.

Semrush works in a very intuitive way with a single search bar where you can type a keyword or URL. The navigation on the left will allow you to dig into the different options it offers, but in the main tab you can already find a lot of useful information and filter by country, device, date, etc.

By registering you can use it for free. Semrush allows you to have a free account, although very limited. You can only do a few searches on the same day. You also have the 7-day trial version to use the tool for free with a higher plan. Request it here.

The main data that you can see in Semrush for a domain is the Authority Score, organic traffic, paid traffic, backlinks and keywords. When searching for keywords you can see a tracking of their position, volume, % of traffic, difficulty, CPC, etc. They also have options for comparison with competitors or complete reports and audits of a website.

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