How much is Semrush in 2025? Pricing plans and price increase
During my journey in the world of digital marketing and online advertising I’ve had the opportunity to try several SEO and SEM tools with different prices, among them Semrush.
While it’s true that we can find some free alternatives like Ubersuggest, these are very limited when we want to do a good job.
The main tools of this type that I’ve tried are Semrush and Ahrefs, and I used to be more of a fan of the latter but this year I changed my mind, why?
Ahrefs has started to greatly limit its plans and charge for the amount of extra reports you consume when, practically, one report is consumed for every click you make.
Semrush price increase
UPDATE JULY 1, 2024: Price increase for Semrush Pro-level subscriptions, which now costs $139.95 per month for all new users and returning users who join or resubscribe after this date.
UPDATE JULY 3, 2023: From this day, Semrush prices increased for all new customers and returning users. Before this date, the Pro plan used to be $119.95/month or $1199.40/year, the Guru plan was priced at $229.95/month or $2299.40/year and the Business plan’s price was $449.95/month or $4499.40/year. The last pricing update before this one was in 2021. Since then, they’ve added a ton of value to their platform, including new tools, updated features, and improved data quality, like their SERP feature tracking, keyword clustering, and a completely revamped Authority Score.
2021 UPDATE: In 2021, Semrush implemented a significant price increase, raising the Pro Plan from $99.95 to $119.95, the Guru Plan from $199.95 to $229.95, and the Business Plan from $399.95 to $449.95. This was one of the biggest jumps in Semrush’s pricing history, reflecting the platform’s expanding features and growing market demand. The annual plans also increased, though they continued to offer around 16% savings compared to monthly billing.
Semrush prices in 2020:
Pro Plan: $99.95/month (monthly) or $83.28/month (yearly).
Guru Plan: $199.95/month (monthly) or $166.62/month (yearly).
Business Plan: $399.95/month (monthly) or $333.28/month (yearly).
How much is Semrush per month? Plans and prices table
Let’s get down to it, let’s see how much Semrush costs today and what rate options we can choose from.
Semrush pricing can range from $117.33 to $499.95 per month.
Semrush has 3 main plans (from lowest to highest): Pro, Guru and Business.
These plans enable more or less features and if you pay annually instead of monthly, you get a better price.
In the following table I summarize how much Semrush costs with its main options, differences and updated prices:
| Plan | Pro | Guru | Business |
| Price per month paying monthly | $139.95 | $249.95 | $499.95 |
| Price per month paying annually | $117.33 | $208.33 | $416.66 |
| Projects | 5 | 15 | 40 |
| Keywords to track (with daily updates) | 500 | 1500 | 5000 |
| Historical data, Content Marketing Platform and Looker Studio Integration | No | Yes | Yes |
| Share of Voice metric, API Access and Product Listing Ads | No | No | Yes |
| Results per report | 10000 | 30000 | 50000 |
| Reports per day | 3000 | 5000 | 10000 |
| Keyword metrics updates per month | 250 | 1000 | 5000 |
| Targets per project | 1 | 10 | unlimited |
| Keyword cannibalization report and JavaScript Rendering | No | Yes | Yes |
| Pages to crawl per month | 100000 | 300000 | 1000000 |
| Pages to crawl per project | 20000 | 20000 | 100000 |
These prices are for one person, but you can get discounts for teams. The bigger the team, the better the deal:
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2 users discount up to 40%
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3 users discount up to 53%
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4 users discount up to 60%
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5+ users perosnal offer
Alternatives to Semrush
These are the main SEO tools that are an alternative to Semrush:
- Ahrefs
- Moz
- Google Keyword Planner
- SE Ranking
- SimilarWeb
- Serpstat
- Ubersuggest
- KWFinder
Semrush vs Ahrefs regardless of price
They are tools with very similar functions, although the Semrush platform is more intuitive and easier to learn to use first.
Things I like about Ahrefs:
- The tabs related to top pages
- Tracking keyword positions
- The backlinks information it provides
Things I like about Semrush:
- More historical data available (since 2012) and more access to it with smaller plans
- Shows you the information in a more visual way
- Keyword and Backlink Gap and Traffic Analytics options to compare with the competitors
- The small graph that appears next to each keyword where you can clearly see the trend
My opinion about Semrush and its cost
Today, I consider Semrush to be the most profitable SEO and SEM tool.
Its interface not only allows you to view the data very clearly, but also provides much more quantity and quality than most software of this type.
In short, its price is appropriate to what it offers.
Semush FAQ (Frequently Asked Questions)
What is Semrush and what is it for?
Semrush is a software that measures different SEO and SEM parameters and allows you to compare yourself with your competitors. This tool is used to know the organic and paid traffic of a domain, in addition to other important aspects such as positioned keywords or backlinks that point to the site. The information that Semrush gives can be interpreted to improve.
How to use Semrush?
Semrush works in a very intuitive way with a single search bar where you can type a keyword or URL. The navigation on the left will allow you to dig into the different options it offers, but in the main tab you can already find a lot of useful information and filter by country, device, date, etc.
How to use Semrush for free?
By registering you can use it for free. Semrush allows you to have a free account, although very limited. You can only do a few searches on the same day. You also have the 7-day trial version to use the tool for free with a higher plan. Request it here.
What data can be seen in Semrush?
The main data that you can see in Semrush for a domain is the Authority Score, organic traffic, paid traffic, backlinks and keywords. When searching for keywords you can see a tracking of their position, volume, % of traffic, difficulty, CPC, etc. They also have options for comparison with competitors or complete reports and audits of a website.
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